Concept Development

Pin Point’s first objective on every project is to fully comprehend our client’s objectives and aspirations for that particular video.

What do you want to say? Who do you want to speak to? What do you want that audience to think – or do – after viewing your project? Once we understand that, our concept development work can begin in earnest.

Our process often starts with a Creative Exploration, where we develop the agreed-upon project objectives into several distinct production options.

We explore numerous ways to execute the narrative content, visual style, graphics, music, and sound design, as well as which production techniques will best connect with the desired audience.

Our Creative Exploration includes research documents, story outlines, visual treatments, scripts, storyboards, pre-visualizations, and scratch audio recordings, representing all the key elements and creative choices for the project.

After considering dozens of options and choices, we assemble all the best elements and ideas into three compelling final concepts, to present to the client for evaluation and discussion.

Pin Point does Development work for the following types of projects:

• Corporate Videos
• Pitch Videos
• Documentaries
• TV Spots
• Graphic Designs
• Title Sequences
• Music Videos
• Video Trailers
• Promotional Videos
• Sizzle Reels
• Web Videos
• Industrial Videos
• Corporate Culture Videos
• Event and Event Promotion
• Training / Industrial Videos
• Demo Videos
• Educational Videos

Creative Direction

Producing a high-quality video requires a lot of creative input from a lot of different creative people.

It also requires an overall guiding force to harness all of this creativity, and focus it on producing a cohesive final product.

Pin Point uses Creative Direction to calibrate all of the major creative decisions on a given project against the bigger-picture vision for the piece, to ensure a unified creative vision that meets the project’s bigger-picture goals.

Pin Point’s creative team works with you throughout the development and production process, providing feedback, suggestions, and guidance all along the way, to ensure that your project is executed to the highest level of its creative potential.

Pin Point’s creative brain-trust can manage all of the disparate choices and decisions that need to be made, from development, casting, and locations, through production, editing, graphics, music, visual effects, sound design, and final delivery.

Whether your ultimate goal is to entertain, persuade, inspire, or sell, Pin Point Productions will make sure your message is delivered in the most memorable, compelling, and creative way possible.

There are dozens of ways to share your message. Pin Point Productions will make sure that we’re using the best possible one.

Animation / Explainer Videos Process

Below are the steps we move through for our animated explainer video production and similar projects. Our goal is to make the process as simple and streamlined as possible for you.

Step 1: Project Research

Our first step is to find out more about you, your company, service or product. Then with that knowledge, we work with you to determine what type of video you need. Is it for marketing or tutorial purposes? An animated explainer video, live video, a simple screencast or a combination? Should the tone be formal or informal? We want to ensure that our goals and vision align with yours.

Step 2: Script and Creative

This step is one of the most important in the entire process. This is where we shape the content, tone, and length of the video. The goal is to draw in viewers with a video that’s tailored to their wants, needs and preferences. We want to deliver the maximum “bang” in the shortest amount of time, as attention spans are short. We can create the script, work with you in its creation, or work from your provided script.

Step 3: Style Frames and Storyboarding

A style frame is a still image showing what a specific portion of your video will look like. This gets our vision out of our heads and into a tangible form for your feedback. Once we have agreed on a visual style, we move onto storyboards. A storyboard is a visual representation of your video, told through a series of still frames that showcase major moments in the video. These steps lay out the look/feel and overall flow of your video.

Step 4: Voiceover

Most videos deliver the a good portion of the content through a professional voiceover. Generally, using a voiceover allows a viewer to absorb information faster than having to read text onscreen. We have a wide variety of voices for you to choose from – male, female, corporate, casual – we can work with you to determine the best fit for your video.

Step 5: Video Production

Once the voiceover and storyboard are complete and approved, we get started on producing your video. When it’s ready, we’ll upload it and ask for your comments and feedback.

Step 6: Sound Design

Once our animators and editors have completed the visuals for your video, our professional sound designer adds sound effects and music to bring the video to life. This final level of polish helps to elevate your video above all of the other videos out there.

Step 7: Final Delivery

Upon final approval, we’ll send over the completed video in the file type of your choice (typically .mov or .mp4). We keep all of the files on hand in case you want to revise or update your video in the future.

That’s it! At the end of the process you have an amazing video that will clearly explain your product or service in an entertaining and informative way. To see some real-world examples click here, or drop us a line to get a quote today!

2D & 3D Animation and Motion Design

In order to capture their attention, users demand an extremely high level of engagement to take notice of your message among the thousands that they encounter each day.

Today’s consumer is more overwhelmed with information than any time in history.  Hundreds of millions of dollars are invested every year by Hollywood studios to create hyper-real experiences. Even the lowest budget productions devote resources to enhancing their story with computer graphics and motion.

Pin Point Productions understands this and knows that in order to make stories more impactful and memorable, the use of motion graphics are critical. Employing today’s most advanced technologies and tools, Pin Point ensure that each production we deliver takes full advantage of motion design elements to keep users engaged.

Motion design video footage and/or animation technology to create the illusion of motion or rotation; visual graphics are typically combined with audio for use in all of our multimedia projects. As we story board your production, we look for instances where animations, 3D rotoscoping, CGI and animated text can be employed where it can help visualize an idea. This process involves the creation of graphic elements that are then animated over live action footage, or used as standalone shots. Our team of motion designers develops graphic designs that incorporate elements of time, space, and sound. This is an evolving visual medium, which Pin Point is at the forefront of. Some basic examples of Motion Design are animated text on screen, lower 3rds, and animated logos.

Animated infographics can captivate your audience by delivering an informative and entertaining storyline. While motion graphics deliver a more passive interaction between the audience and the content, the experiences are rich with stimuli. As a result, motion graphics work well when communicating a single idea or process – and hold the attention of the audience. Animated infographics provide excellent viral potential and are best used when your objective is to communicate a linear story to engage viewers on multiple levels.

Pin Point employs various tools and technologies including: After Effects, Cinema 4D, Motion, Final Cut Studio, Dreamweaver, and Flash.

Script Writing

Great videos start with great writing.

At Pin Point Productions we recognize the crucial role scripts play in your project. Our script writing staff will flesh out your concepts and create unique scripts that successfully conveys your message.

In addition to our full range of video production services, we also offer a full range of script writing services including:

• corporate branding scripts

• web commercials

• corporate project proposals

• bid documents

• television episodes

• story editing

• news writing

• copy editing

Creative Services

The mission at Pin Point Productions is to connect with audiences through creative storytelling.

That mission starts in our Creative Services department.

Pin Point’s writers, directors, designers, and creative directors are each master storytellers, with diverse narrative experiences in film, television, advertising, journalism, video games, and social media. They’re the reason the work we produce is so engaging, entertaining, and satisfying.

Regardless of the format or genre, our creative services team approaches every project the same way: tell the most compelling story possible.

As a full-service video production studio, Pin Point develops, creates, and executes projects, from beginning to end.

This gives us the unique ability to maintain the highest caliber of creative integrity through all aspects of pre-production, production, and post-production.

Pin Point provides Creative Services for:

• tv commercials
• music videos
• title sequences
• graphics packages
• teaser videos

• brand videos
• viral videos
• promo videos
• pitch videos
• concert visuals

Pin Point also offers a la carte Creative Services including:

• development
• script writing
• motion design
• storyboards
• previsualization
• sound design
• art direction
• music scoring
• motion graphics
• 3D animation